Concept Marketeer

Job description

Are you a creative project manager with affinity for kids marketing? Do you have the skills to initiate and develop innovative and commercial loyalty projects globally for leading food retailers?


Join our creative team at BrandLoyalty in Naarden as a Concept Marketeer.

You are responsible for growing our concept portfolio in the field of kids and sports marketing; creating new business opportunities and developing loyalty concepts for international retailers globally. Besides growing, maintaining and developing the portfolio you also act as an ambassador internally.                                  

You are great in building strong relationships and can successfully pursue opportunities in a creative environment.


Your responsibilities:

  • Responsible for the development of concepts to maintain and grow the kids and sports portfolio (product / theme / storyline / digital elements).
  • Manage concept development efforts and ensure these are sharp on strategy, budget and schedule.
  • Support several teams with the preparation of sales pitches, presentations and prototypes. 
  • Guarantee optimal concept roll out to assure business growth and achievement profit goals.
  • Manage specialized expertise such as freelance companies and digital partners.
  • Execute duties and assignments in compliance with the business guidelines/objectives. 

A concept consists of a promotional product (a collectible), a theme, a storyline and (digital) components to activate the concept.

Target group kids 6-12 years.


 What qualities do you bring?

  •   HBO degree in Concepting & Design, Product Design and/or Marketing;
  •  3-5 years of relevant work experience within a fast-paced environment;
  • Affinity/interest to pursue knowledge on kids related marketing, trends and new (digital) developments;
  • An innovative / creative conceptual thinker within a commercial setting;
  • Able to think, adapt, and propose solutions with extraordinary quality and speed;
  • Team player by heart with excellent communication skills;
  • Ability to interact with supervisors, co-workers and clients on a daily basis;
  • Excellent project management skills, able to deal with milestones and deadlines;
  • Fluent in English (verbal and written) is a must;
  • Copywriting skills are a plus.


What do we offer?

Are you up for the challenge? We want you to have fun in your work, contribute to our growth and share the successes with the team. This is just a short list of what we can offer you:

  • Great team/company gathering;
  • Attractive benefits;
  • The opportunity to travel;
  • Work in a small but highly energized team on a global scale;
  • Part of a global Fortune 500 company with more than 20 offices worldwide and over 50 nationalities!
  • Personal & professional development opportunities within a multinational growth business;


About us

Brand Loyalty creates innovative, tailor-made loyalty concepts for the world's leading grocery retailers. Our clients are top players in the food retail sector worldwide, operating in a competitive environment.


As of 2014 BrandLoyalty is part of Alliance Data Systems, SEC listed company (ADS).


Our people are our most important asset. More than 600 dedicated, experienced professionals are working for the BrandLoyalty Group. We are genuine, enthusiastic and proactive. Our culture is part of who we are. We are connected to one another on a national and international level through four key shared values. We are Authentic, Reliable, Flexible and Passionate.


Are you an energetic, proactive individual who is opportunistic and can take responsibility? Someone with initiative and an entrepreneurial spirit who can add value to our team? If so, we’d like to have you on board!